The history of the italian charm bracelet

The story of Italian charm bracelets started back in the 1960s when they were popular as watch bracelets. The 1970s saw the first experiments with soldering motifs and settings. The earliest models set with turquoise and onyx were a great success, although at that time no one realised just how popular these Italian bracelets would become.

In the 1980s, production grew, and several jewellers and goldsmiths recognised the unique potential of this type of jewellery – it was now possible for customers to personalise their own jewellery. Today there are about 20 companies manufacturing Italian charm bracelets, and the number is increasing.

Original Firenze - the company

Established in 1847, Original Firenze is a traditional Italian family-owned jewellery business. The company designs exclusive jewellery using precious metals of the finest quality and specialises in setting precious stones. As the producer of original Italian charm bracelets, the Original Firenze name is a guarantee of the superior quality of this type of jewellery.

Generations of experience are put to good use in the factory as skilled jewellers create new links, set precious stones and polish the finished jewellery. Stringent quality control of every single link is the final step in the process before the products are distributed to selected retailers the world over.

If you have an idea for a new design, you are welcome to contact us and we will assess its production potential. In this way, working closely with consumers can be highly rewarding for all concerned.

Quality of Firenze charm bracelets

The quality of Italian charm bracelets varies greatly and can be difficult to assess. Some companies set genuine pearls in precious metals while others glue plastic pearls on to the steel sections as an alternative to costly stone setting that requires highly skilled craftsmanship. There is also considerable difference between the designs, and soldering technique, finish and polish in particular are all important indicators of quality.

Therefore we always advise checking the manufacturer’s stamp before buying links to avoid disappointment.

Only Original Firenze offers the best quality of Italian charm bracelets!

Collection

Original Firenze offers one of the world’s largest collection of Italian charm bracelets made from 18 kt gold and stainless steel without nickel. The range includes four widths of custom bracelets and more than 1,000 different charms, plus standard bracelets and rings.

The collection also offers fine quality watches with Swiss movements, unique bracelets of solid 18 kt gold and bracelets of gold and steel.

The name stamp on the reverse makes all links easily recognisable as authentic Original Firenze products.

If you don't find what you're looking for or if you have any questions about our collection, please don't hesitate to ask for help by email.

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